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social + digital

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crown heights

The Land
social + digital

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just a matter of time

To promote the On-Demand and select theater releases of Crown Heights, Amazon Studios ran a social campaign containing various social video content and also launched an interactive timeline that chronicled the true story of Colin Warner, an innocent man who spent 21 years prison.
client
Amazon Studios
agency
Antfarm
roles
+ Creative Direction
+ Art Direction
+ Motion Design
+ Video Editing
+ Web Design
.01

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countdowns

Multiple social video countdown cards were created to heighten awareness for the film release.
.02

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quotes

Social video quote cards were also created for each character in the film's true story.
.03

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colin warner's story

Using photography and video clips from the film, the interactive timeline highlighted Colin's life, from his wrongful conviction, to his family and friends fighting legal battles and ultimately leading to his release in 2001. Each point on the timeline contained links to social video content that could be shared across various social channels.
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