To promote the On-Demand and select theater releases of Mary Shelley, IFC Films ran a social campaign with various social video and premium content to help tell the true story of the author of the literary classic, Frankenstein.
client
IFC Films
agency
Create Advertising Group
roles
+ Creative Direction + Art Direction + Motion Design + Video Editing
.01
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characters
Using select photography, social videos for each character were created to reflect the literary and vintage setting of the film.
.02
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platform specific
Platform specific content, such as Instagram story polls and vertical quote cards, were also designed.
.03
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quotes
To create quote cards, seamlessly looped editorial and motion graphic pieces were paired with lines from the film and publication reviews.
