Cd

5

Call Of Duty: Mobile

Challenge

Elevate Call of Duty: Mobile’s global presence with high-tech visuals and a modular system for seasonal content, driving hype for each season's launch.

Approach

Treated each season as its own story while maintaining a consistent content rollout plan. Various social tactics and trends were constantly used to fuel community engagement.

Client

Activision

Agency

Create Advertising

Roles

Creative Direction
Art Direction
Motion Design
Editorial

Look
Exploration

Content Development

Seasonal updates required monthly concept presentations tied to each season’s theme. Concepts were pitched, refined, and selected by the client to balance trends and brand voice.

Creative
Production

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