To keep the brand evergreen between theatrical and streaming service releases, Dreamworks/NBCUniversal brought on our team to run a multi-year, franchise-wide social campaign. The campaign has been active since 2016 and consists of numerous types of social video content and interactive experiences.
client
Dreamworks/NBCU
agency
Create Advertising Group
roles
+ Creative Direction + Art Direction + Motion Design + Video Editing + Web Design
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content
Some of the social video types include Trolls trivia, mood GIFs and "tap to pause" interactive content.
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cinemagraphs
Various cinemagraphs are also created to support brand websites, interactive experiences and brand event initiatives, including "International Day of Happiness."
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platform specific
In addition to traditional social video content, platform specific pieces such as Facebook 360º images, vertical infographics for FB canvases and Instagram story polls are also created.
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d.i.y. Content
Another popular type of social content for Trolls are D.I.Y. special shoots and designed videos. Our team came up with the concepts, captured the footage and created the motion graphics for each fun, family activity.
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countdowns
Along with promoting the brand's theatrical components, multiple social video countdown cards are created to heighten awareness for each seasons's drop for the Netflix original show, Trolls: The Beat Goes On.
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activity microsites
An ecosystem of activity-based microsite experiences is another component of the evergreen campaign for the Trolls franchise. To date, six sites exist with some examples being a Find your Trollmate personality quiz, an interactive music game and a holiday card generator. Each experience results in a shareable piece of social video content for users to push across their social channels.
