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Grand National Agency

Challenge
Position Grand National Agency as a culture-first growth engine in a noisy cannabis landscape, moving legacy-rooted and emerging brands into the “fast lane” without sacrificing authenticity.
Approach
A bold, muscle‑car-inspired identity and cinematic storytelling framework present Grand National as both strategist and accelerator, turning “real stories, real people” into a repeatable playbook for operators, brands, and consumers.
Client
Grand National Inc.
Roles
Brand Development
Brand Design
Creative Direction
Art Direction
Web Design + Development
Editorial

Brand
Development

Positioning centers on Grand National as an “agent of growth” inspired by the legendary all‑black Grand National—raw power, speed, and presence—while foregrounding a mission anchored in culture, equity, and legacy cannabis roots.

Brand
Design

A dense slab wordmark and GN monogram, set in Grand Black, Grand White, Grand Gray, and Grand Gold, create a grid-driven system where oversized headlines like “REAL STORIES. REAL PEOPLE.” and “WE REP BRANDS” read like title cards across the site and decks.

Brand
Reel

Creative
Production

Hero reels, case-study frames, and social content pair smoke‑filled warehouse scenes and the all‑black Grand National car with sharp, modular type layouts, turning every frame into a living proof-of-concept for culture-first strategy and execution.
www.grandnationalagency.com
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