To promote the On-Demand and select theater releases of various films from their 2017-2018 lineup, IFC Films ran numerous overlapping social campaigns that consisted of character & cinemagraph series, social video montages and vertical infographics.
client
IFC Films
agency
Antfarm + Create Advertising Group
roles
+ Creative Direction + Art Direction + Motion Design + Video Editing
.01
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the catcher was a spy
For The Catcher Was a Spy, an infographic about the life and career of the historical figure, Moe Berg was created along character videos for the film's talent.
.02
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Characters
.03
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chuck
Editorial montages and stylized character cards were designed for the biopic about famed boxer, Chuck Wepner.
.04
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sweet virginia
Various countdown and review quote cinemagraphs and loops were created for the independent thriller, Sweet Virginia.
.05
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personal shopper
For Personal Shopper, seamless cinemagraphs were designed to evoke the haunted nature of the film.
