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social + digital

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last flag flying

The Land
social + digital

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for your brothers

To promote the On-Demand and select theater releases of Last Flag Flying, Amazon Studios ran a social campaign that consisted of various types of social video content. Also, a scrollable microsite was launched that educated the audience about the 13 folds of a military service's flag and what they each represent.
client
Amazon Studios
agency
Antfarm
roles
+ Creative Direction
+ Art Direction
+ Motion Design
+ Video Editing
+ Web Design
.01

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characters

Multiple social videos were designed to feature select photography, video clips and a brief backstory on each character.
.02

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creative captions

Using clips from the film, creative captions were designed to push "social first" content that retained the aesthetic of the entire campaign.
.03

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cinemagraphs

Various countdown and quote cinemagraphs were also created for the campaign.
.04

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montages

Several social video montages on varying themes were also cut and had creative captions applied.
.05

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folds of the flag

After researching the meaning behind each "fold of the flag", the scrollable experience was created using film footage and a custom designed flag image sequence. Each fold section contained links to social video content that could be shared across various social channels.
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