STAYME7O™ Cannabis

Challenge

Position STAYME7O™ as a premium, education-forward lifestyle brand that transcends the "celebrity line" trope, driving a successful multi-state launch by empowering consumers to navigate cannabis with clarity.

Approach

A modular brand system rooted in the "Triple Threat of Effects™"—REV, RECOVER, and RELAX—uses a high-contrast visual language and grid-based digital framework to turn complex cannabis education into a couture-inspired consumer journey.

Client

STAYME7O™ Cannabis

Roles

Brand Development
Brand Design
Creative Direction
Art Direction
Web Design + Development
Packaging Design

Brand
Development

The brand is anchored in the "STAYME7O Mindset," a state of intentional focus translated into a functional system—REV, RECOVER, RELAX—that simplifies product selection for both connoisseurs and newcomers.

Brand
Design

A custom wordmark with a precision-cut "7," combined with a palette of Base Blue and Rev Orange and the geometric strength of Druk Wide, establishes a visual identity that feels authoritative, modern, and unmistakably Melo.

Packaging Design

Jars and pre-roll tubes are treated as couture objects, pairing warm bamboo lids with color‑coded wraparound labels so the TRIPLE THREAT OF EFFECTS™ system reads instantly on-shelf and in-hand.

Creative
Production

Across web, print, retail, and education pieces like the blueprint-inspired STAYME7O Blue Book, the identity scales through a modular grid system, keeping the REV/RECOVER/RELAX story consistent from social campaigns to dispensary experiences.
www.stayme7ocannabis.com

STAYME7O™ Cannabis

Next Project

STAYME7O™ Cannabis

BrandDevelopment

BrandDesign

Packaging Design

CreativeProduction

Let'sConnect

Brand
Development

Brand
Design

Creative
Production

Let's
Connect