To promote the On-Demand and select theater releases of The Cured, IFC Films ran a social campaign containing social video and premium content to tell the rarely depicted story of what happens AFTER a zombie-like infestation.
client
IFC Films
agency
Create Advertising Group
roles
+ Creative Direction + Art Direction + Motion Design + Video Editing
.01
_
characters
Using unit photography, social videos for each character were designed to showcase their status in the film's society.
.02
_
fb carousel
A seamless Facebook carousel unit was also created to highlight the emotional and visual connection between the characters' stories.
.03
_
quotes
Social video quote cards were designed, using select photography and video clips, to capture the external and internal relationships within the film.
.04
_
ig stories
In addition to the social content, premium Instagram stories were compiled using propaganda posters and hand-held video scenes.
